Abolish Movement is a national initiative led by The Association of Junior Leagues International, focused on combating human trafficking — specifically the commercial sexual exploitation of children.

We designed and developed a conversion-focused, narrative-driven digital experience for Abolish Movement.

The site leverages a modular content system, large-scale typographic hierarchy, and scroll-based storytelling to drive engagement and increase message retention. A simplified UX and high-contrast visual framework were implemented to reduce friction, guide user flow, and surface key signals around trafficking awareness in real-world contexts.