Approved Loan Stores is a leading provider of auto-lending and buying solutions for customers with challenged credit. They offer a single-source solution for auto-lending, search and purchasing needs.

Approved Loan Store asked us to develop a marketing program which addressed their long-term and short-term goals. First, we aimed to transition from purchasing expensive third-party leads, to generating quality in-house leads. Next, we needed to increase site traffic and conversion rates. Over time, we looked to increase brand awareness in the Northeast, while crystalizing and maintaining brand reputation.